Jahiem Erskine
Brand Rebuild and Social Media Strategy
I partnered with Seattle-based private chef Jahiem Erskine to lead the rebranding of his personal and business social media platforms, @cheffayz and @fayzcuisine.
This project involved developing a cohesive visual identity through color coordination and new logo designs, along with creating custom Instagram Highlights, Stories templates, Menu templates, and Reel cover photos. I produced original photography and videography for his content, updated the bios for both accounts, and refined overall brand messaging. I also supported media outreach efforts, which led to an interview on The Day With Trae, a podcast by Coverage Media—an Emmy award-winning media company serving the Northwest’s Black community.
As a result of this strategic rebrand, Chef Jahiem secured partnerships with brands including Hinds Spice Woodkitchen and Alita Sparkling Wine, further expanding his reach within the culinary and lifestyle space.
IG Stories and Highlights
Content Creation
